WHAT WE DID
Pitchurniche.com is a video sharing platform that allows entrepreneurs to pitch their Startup or Existing Business ideas to individual investors and corporations.
We were tasked to create an engaging landing page for their existing website. The client wanted to have an animated and graphics-heavy landing page to introduce their platform to their audiences. Since the project is a crowdfunding platform, we were faced with the dilemna of balancing a graphic heavy page without sacrificing the functionality and usability for mobile devices.
The target audience of the website are young entrepreneurs who wanted to start their own business. To create a friendly and cheerful vibe, we used bright colors to complement the main green color of the existing brand.
The bright colors fit well with the icons and made them eye-catching and interesting for the users.
A rough sketch of the storyboard was presented first to the client before a digital version was submitted which reflected the final look and treatment of the explainer video.