Metro Pacific Iloilo Water Branding
Overview
Metro Pacific Iloilo Water is a joint venture company of Metro Pacific Water that aims to improve water and sanitation services for the people of Iloilo City, Philippines.
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Client
Metro Pacific Iloilo Water
Scope
Branding
Layout
Art Direction
UI/UX Design
Web Development
Challenge
We were commissioned to come up with a new branding identity that embodies the client’s vision and mission to improve the quality of life of their customers. To highlight their story, we developed a unique identity that captures the culture of Iloilo City together with the newly re-branded identity of Metro Pacific Water.
Concept
We presented 2 concepts for the logo mark design. The first concept was a weaving pattern based on “hablon” which is a heritage weaving industry of Iloilo. A hidden intersecting letter M and W from the initials of Metro Pacific Ioilo Water was also shown in the weaving pattern.
Final Design
The chosen design was the second concept inspired by the curvy shape of Iloilo’s popular icon, the Iloilo River. The ripples surrounding the wave represents the impact of the company that reaches the community.
Creating an impact through user-centered design
Designing a website for a water utility business comes with its own challenges. To create a frictionless customer experience, we created a navigation that addresses the customer’s needs based on behavior and demographics.