Metro Pacific Water Marketing Collaterals
Overview
Metro Pacific Water is the lead investor for all water and wastewater infrastructure projects of Metro Pacific Investments Corp. outside Metro Manila and across Asia which give communities access to safe and clean water.
Client
Metro Pacific Water
Scope
Layout
Art Direction
Animation
Challenge
Metro Pacific Water had their rebrand in the year 2017. We were tasked to design some of the marketing collaterals based on their new branding guidelines.
Designing for Print
We strictly followed MPW’s color palette and integrated the brand illustrations for the various collaterals like the brochure, paper bags, and calendars to maintain a consistent look with the client’s new branding look.
Wall Graphics
For the wall panel designs, we tried to be playful a bit and used an asymmetrical layout to play around with the placement of the photos and text.
Motion Graphics
The previous agency who did the rebrand were able to do some illustrations for the company. The challenge for us was to convert the static line art illustration into an animated format. We traced and redid the lines to make it easier for us to animate every stroke.